八千里货架公司关于2021年KKV店空间形象分析报告

详情描述：

                              八千里货架公司关于2021年KKV店空间形象分析报告
    -----店铺空间陈列形象设计
 
广州市八千里货架有限公司简介：
     2021年广州市八千里货架有限公司是快消品店货架，NOME家居货架，伶俐饰品货架，名创优品货架，OCE生活概念馆，KKV生活集合店。实力源头厂家直销、量身定制、出口国外、原厂发货、一站式整店定制、一站式设计安装、工厂直销、超值性价比、实力厂家、免费平面布局!KKV货架,FUNLINK生活集合店,WESTLINK生活集合店,THE BODY SHOP,shu uemura,NOME货架,MINISO名创,THE GREEN PARTY绿党!广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。
Introduction to Guangzhou baqianli shelf Co., Ltd.:
     In determining the name, we finally chose the initial "V" of variety. For us, it represents the changes and possibilities extended by "KKV" to KK Pavilion: more than 1000 ㎡ store space, 20000   more SKUs, composite mixed container elements and so on. This is our exploration around the fuzzy boundary all the time. Guangzhou eight thousand li shelf Co., Ltd. is a fast-moving goods store shelf, home shelf of Nome, smart jewelry shelf, famous products shelf, OCE life concept Museum, KKV life collection store. Strength source factory direct sales, customized, export to foreign countries, original factory delivery, one-stop shop customization, one-stop design and installation, factory direct sales, cost-effective, strength factory, free layout! Kksv shelf, funlink life collection store, westlink life collection store, the body shop, Shu Uemura, Nome shelf, minso famous maker, The green party! The integrity, strength and product quality of Guangzhou 8000 Li shelf Co., Ltd. are recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiation.
无论是街边店还是商场中的专柜，通常可以把店铺空间划分为三个区域：通道展示区，壁柜（墙板）展示区，中岛展示区
（1）通道展示区-----印象抢顾客
人有着依据外观对事物加以判断的习惯，而且见面的二十秒钟就能决定80%的印象，因此印象非常重要。判断商店的首要因素是作为店铺外观的店面。通道展示区是店铺接近外部客流通道的区域，也是顾客没进店就能发现的区域，这个区域的陈列展示对于
（2）壁柜（墙板）展示区-----让顾客停留的久一点，买的多一点
顾客进入店铺后，首先映入眼帘的是店铺四周高柜，也就是我们常说的壁柜展示区，也称板墙展示区。无论什么品牌，都会不约而同地将店铺内的主推主销货品以系列为单位清晰地在壁柜展示区展示，因此壁柜展示区便成为店铺里重要的销售区域。良好的壁柜展示区展示，既可以延长顾客停留时间，同时又也会大大提升顾客成交率及连带购买率。
壁柜展示区主要划分为黄金视觉空间、形象展示空间、储存空间
（3）中岛展示区
中岛展示区位于通道展示区和壁柜展示区中间的区域。多以中岛架、模特组合、精品柜、配饰柜等形式出现，由于中岛区域货架高度大多在135CM以下，顾客较容易忽略这个区域，导购因此也不重视，通常将店内的常销品、基本款以及滞销款等陈列在此区域，从而大大影响店铺坪效。想要提升店铺坪效，让寸土寸金的店铺寸寸生金，中岛展示区的陈列展示是关键所在。

Whether it is a street store or a counter in a shopping mall, the store space can usually be divided into three areas: channel display area, wall cabinet (wallboard) display area and Zhongdao display area
 
(1) Channel display area - first impression Grabbing Customers
 
People have the habit of judging things according to their appearance, and 80% of their impressions can be determined in the first 20 seconds of meeting, so the first impression is very important. The primary factor in judging the store is the storefront as the appearance of the store. The channel display area is the area closest to the external passenger flow channel of the store, and it is also the area that customers can find without entering the store. The display of this area is very important for
 
(2) Wall cabinet (wall panel) display area - let customers stay longer and buy more
 
After customers enter the store, the first thing they see is the high cabinets around the store, that is, the wall cabinet display area, also known as the panel wall display area. No matter what brand, the main products in the store will be clearly displayed in the closet display area in series. Therefore, the closet display area has become the most important sales area in the store. A good display in the wall cabinet display area can not only prolong the stay time of customers, but also greatly improve the transaction rate and associated purchase rate of customers.
 
The wall cabinet display area is mainly divided into golden visual space, image display space and storage space
 
(3) Zhongdao exhibition area
 
The middle island exhibition area is located in the middle of the channel exhibition area and the wall cabinet exhibition area. Most of them appear in the form of middle island shelf, model combination, boutique cabinet, accessory cabinet, etc. because the shelf height in middle island area is mostly below 3375px, it is easy for customers to ignore this area and pay no attention to shopping guides. Usually, the frequently sold products, basic models and unsalable models in the store are displayed in this area, which greatly affects the floor efficiency of the store. If you want to improve the floor efficiency of stores and make every inch of land and gold grow into gold, the display of Zhongdao exhibition area is the key.